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Social commerce means selling products and services using social media channels. It is because social media platforms are an integral part of a buyer's lifestyle, considering that they use them and engage with the content and scroll feeds without limits. Many companies use social media platforms like Snapchat, Facebook, Twitter, Instagram, and LinkedIn to sell their products and services quickly.

The social commerce model adjusts to high social media uses and user engagement beyond the conventional role of the pipeline marketing model. As per the social media investment report, over 90 percent of experts conclude that they can drive increased marketing revenue using social commerce. Over 85 percent of social media data will be the primary resource for business intelligence.

Let's dive deep and explore why brands need to consider using social media platforms to sell their products and services.

Comparison Between Social Commerce, eCommerce, and Qcommerce

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Though QCommerce, Social Commerce, and e-commerce are the branches of the same tree of online selling, they are different in terms of their working models.

What is eCommerce?

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It means shopping for products using an online website or app of a brand or retail seller. Consumers can use these platforms using their mobile or desktop devices. But the sales pipeline typically appears the same. Here, brands and retail sellers use social media marketing, paid ads, blogging, and other digital marketing techniques to drive visitors to their online stores. There are three major types of online businesses, namely B2B, B2C, and C2C.

What is Q-Commerce (Quick Commerce)?

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It is an eCommerce business with modifications, where stores and retail sellers offer delivery quickly within a few hours. Mainly food delivery comes under this business category. It came into demand due to changes in consumer behavior and quick delivery demands. You can also call instant delivery or on-demand delivery.

What is Social Commerce?

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Considering that more and more mobile users are using the internet and social media platforms for eCommerce nowadays, brands can take advantage of it to grow brand awareness and drive sales using content marketing strategies. It helps to reduce massive efforts of calling potential customers to buy products. Using social media, brands, and retail sellers must share product details with audiences, and potential customers take further action.

The Rise of Social Commerce

Yahoo began using social commerce in 2005 for the first time, Where they named collaborative shopping tools like shared pick lists, user ratings, user-generated content, etc. Social media platforms snowballed in the recent two decades, along with the rise in the eCommerce business. It resulted in consumers and sellers identifying the advantages of purchasing and running sales campaigns using social networks. These platforms grew from zero to one to serve extension and virtual storefronts of the company's digital platforms or store, with buying experience handling capabilities.

The Top Social Commerce Platforms

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Social platforms expect their visitors to keep using their platform longer. This increased duration on their website or app allows them to serve ads to generate more revenue. These platforms have billions of active people, so they have the edge to help brands and individuals engage with their audience or customers and help them with after-sales support without any hassle. Let's look into a few leading social commerce platforms below.

Facebook

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Facebook launched Facebook Shops to capitalize on the commercial opportunity to motivate their vendors to run advertisement campaigns and generate revenue on their products directly using Facebook. It integrates social commerce using shopping, enabling buyers to buy products easily. Facebook shops also offer smooth UX for users to review products and get suggestions from trusted brands and sellers. Consumers can directly communicate with the seller's customer service department after buying the product for after-sales support.

Instagram

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Instagram offers in-app shopping and capitalizes all transactions using the app itself. Over 60 percent of people search for new products on this platform. Instagram users frequently wish to follow ongoing trends and copy their favorite influencers or role models. By offering buying options inside the platforms, Instagram allows businesses to sell ideas with the help of videos and visual infographics instead of the conventional selling process.

TikTok

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In association with Shopify, TikTok to launch shopping and generate sales using the growing audience of TikTok. Using the business ads manager of TikTok, merchants and brands can make and share product base videos in the feed of their audience. It also helps Shopify merchants to grow their audience using TikTok.

Snapchat

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The Snapchat platform has launched Brand profiles recently. This feature allows users to scroll down the products and purchase them inside the app. Shopify is also involved in this feature, allowing brands and native stores to create profiles on Snapchat and sell products using the platform.

Pinterest

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Pinterest is a platform similar to Instagram, where users share boards of their favorite images. The platform offers nothing like social commerce but allows users to create product pins to display in the brands' Pinterest shop. Only American buyers can purchase products within the app, whereas other users need to go to an eCommerce website to finish the sale.

Why Do Brands Need to Care About Social Commerce?

Why-Do-Brands-Need-To-Care-About-Social-Commerce.jpg To Improve Presence and Brand Awareness on Social Media

Most use social media daily if you want to target people from the 18 to 35 age group. Further, they tend to purchase at least one product using social media apps yearly. You can take advantage of this and promote your brands on social media to enhance brand awareness and visibility on social media platforms using different methods like influencer marketing, advertisements, and organic marketing.

To Generate Brand Loyalty with Social Proof

Over 90 percent of online buyers read customer reviews and ratings of the product they want to purchase using social media or eCommerce platforms. You can get customer reviews, ratings, or testimonial videos to get an edge in selling products and building social proof.

To Make a Smooth Buying Process

Instead of creating an account on a website and exploring multiple platforms, it is easier for customers to buy products by searching for a product, clicking on it, making payments, and buying.

Conclusion

Social commerce helps brand and customers to save time, enhances user experience, and boost brand awareness. If you want to work on the same, contact Product Data Scrape for retail analytics, e-commerce data scraping, and analytics.

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