Introduction
The festive season of Diwali and Dhanteras is a peak period for online retail, especially in
home décor, electronics, jewelry, and fashion segments. Understanding consumer preferences,
price fluctuations, and promotional trends during this period is critical for eCommerce
businesses, brands, and market analysts. By leveraging Scrape Diwali product data from eCommerce
sites, businesses can gather real-time insights on trending products, price movements, and
shopper behavior across leading platforms such as Amazon, Flipkart, and Myntra.
Product Data Scrape provides advanced festival product scraping API and Scrape Data From Any
Ecommerce Websites services, enabling extraction of structured data for home décor, electronics,
jewelry, and fashion items. Using scrape Diwali and Dhanteras festive product data, businesses
gain visibility into seasonal trends, enabling them to forecast demand, optimize pricing, and
design targeted marketing campaigns.
With Diwali product dataset for market research, stakeholders can analyze historical and
real-time trends to make informed decisions. From Diwali festival product price scraping to
scraping Diwali festival discounts and trends, actionable intelligence helps brands stay
competitive while enhancing customer engagement and sales conversion during the festive peak.
Tracking Home Décor Sales Trends (2020–2025)
The Diwali and Dhanteras festive season has become one of the most significant periods for
online home décor sales in India. Consumers increasingly prefer online platforms such as Amazon,
Flipkart, and Myntra for convenient access to lamps, wall art, festive lighting, and decorative
accents. By using Scrape Diwali product data from eCommerce sites, Product Data Scrape was able
to analyze trends and provide actionable insights to retailers and brands.
Year |
Avg Price (INR) |
Avg Discount (%) |
Units Sold (Thousands) |
2020 |
1,150 |
12 |
85 |
2021 |
1,210 |
14 |
98 |
2022 |
1,280 |
16 |
112 |
2023 |
1,340 |
18 |
130 |
2024 |
1,420 |
20 |
145 |
2025* |
1,500 |
22 |
160 |
*Projected mid-2025
Analysis reveals that the average price of home décor items increased by approximately 30% from
2020 to 2025, reflecting both rising demand and inflationary pressures. Discounts also rose
steadily, from 12% in 2020 to a projected 22% in 2025, demonstrating an aggressive promotional
strategy by eCommerce retailers. Units sold also increased, highlighting a clear uptick in
consumer engagement during the festive period.
By employing scrape Diwali and Dhanteras festive product data, brands can segment trends by
category, city, and price range. For instance, decorative lamps and fairy lights consistently
recorded the highest sales volume, whereas wall art and showpieces saw higher average selling
prices with moderate volumes. This segmentation allows marketers to focus their campaigns on
high-demand SKUs while maintaining healthy profit margins.
Additionally, the use of Diwali product dataset for market research enables predictive analysis
of seasonal trends. Retailers can identify which SKUs are likely to surge in demand in future
festive periods, optimizing inventory levels to prevent stockouts or overstocking. Web Data
Intelligence API provides continuous feeds of real-time data, enabling dynamic adjustments in
pricing, promotional strategy, and stock allocation.
In conclusion, leveraging SKU-level price intelligence for home décor allows retailers to make
data-driven decisions, maximizing sales opportunities while providing consumers with relevant
and competitively priced products. Retailers who implement real-time analytics gain a clear
advantage in the highly competitive festive shopping landscape.
Electronics & Gadgets Buying Patterns
The electronics category sees a significant spike in sales during Diwali and Dhanteras, driven
by both gifts and personal purchases. Products such as smartphones, laptops, smart TVs, and
kitchen appliances dominate sales. Product Data Scrape employed scrape Dhanteras jewelry and
electronics data and Extract Electronics Product Data to gain actionable insights into trends,
pricing, and promotional effectiveness.
Year |
Avg Product Price (INR) |
Avg Discount (%) |
Units Sold (Thousands) |
2020 |
25,000 |
10 |
45 |
2021 |
27,500 |
12 |
55 |
2022 |
30,000 |
14 |
68 |
2023 |
33,000 |
16 |
78 |
2024 |
36,500 |
18 |
92 |
2025* |
40,000 |
20 |
105 |
Analysis of the table demonstrates that average product prices increased steadily, reflecting
both new product launches and enhanced features. Discounts also grew annually, demonstrating
competitive pricing strategies adopted by online marketplaces. Units sold show a clear upward
trajectory, suggesting rising consumer adoption and trust in online electronics shopping.
By applying Diwali festival product price scraping, retailers can track competitor pricing,
identify the most attractive promotional offers, and adjust their pricing strategies in
real-time. For example, smartphones showed the highest variance in discounts, often ranging from
10% to 25% during peak sales days. Product Data Scrape’s Scrape Diwali festive shopping data API
helps brands dynamically adjust promotional offers to maximize revenue while maintaining
competitive positioning.
Another critical insight from the data is the regional variance in electronics sales. Tier-1
cities contribute a significant share of revenue, but Tier-2 and Tier-3 cities are seeing a
rapid increase in adoption due to expanding internet penetration and festive digital campaigns.
Retailers leveraging Custom eCommerce Dataset Scraping can segment data by geography, enabling
precise marketing campaigns and inventory allocation.
Furthermore, SKU-level monitoring allows predictive analytics for stock replenishment.
High-demand SKUs are prioritized to prevent lost sales, while slower-moving SKUs are discounted
strategically. SKU-level price intelligence ensures that each product is competitively priced,
balancing profitability and sales volume.
Overall, understanding electronics buying patterns through real-time scraping Diwali festival
discounts and trends allows retailers to forecast demand, optimize pricing, and deliver targeted
offers to maximize festive revenue.
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Scrape Diwali product data from eCommerce sites to optimize pricing and
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Jewelry & Accessories Buying Insights
The Dhanteras festival is synonymous with purchasing gold, silver, and other jewelry, making it
one of the highest-grossing periods for online jewelry and accessory sales. Product Data Scrape
leveraged Extract Jewelry & Accessories Data and scrape Dhanteras jewelry and electronics data
to analyze trends, pricing strategies, and consumer behavior from platforms like Amazon,
Flipkart, and Myntra.
Year |
Avg Product Price (INR) |
Avg Discount (%) |
Units Sold (Thousands) |
2020 |
15,000 |
5 |
30 |
2021 |
16,200 |
7 |
35 |
2022 |
17,500 |
8 |
42 |
2023 |
18,800 |
9 |
50 |
2024 |
20,500 |
10 |
58 |
2025* |
22,000 |
12 |
65 |
Analysis shows steady growth in both average price and units sold from 2020 to 2025. While
discounts remain moderate compared to electronics and fashion, they are strategically applied to
high-value items to incentivize purchases. By applying SKU-level price intelligence, retailers
can identify high-demand jewelry items and offer targeted promotions that maximize revenue.
Additionally, using scraping Diwali festival discounts and trends, Product Data Scrape provided
insights into top-performing SKUs, seasonal variations in product popularity, and competitor
promotional tactics. This information is critical for aligning stock levels with anticipated
demand. Diwali product dataset for market research also enables trend forecasting, identifying
the materials, designs, and categories that resonate most with consumers.
The data revealed that gold jewelry accounted for 60% of total units sold, while silver and
artificial jewelry comprised the remaining 40%. By monitoring SKU-level trends, brands can
optimize inventory, pricing, and promotional strategies. Retailers using Pricing Intelligence
Services can strategically schedule flash sales, highlight premium products, and respond to
competitor price changes instantly.
In conclusion, SKU-level price intelligence combined with jewelry-specific scraping enables
brands to maintain competitive pricing, improve conversion rates, and increase sales efficiency
during the high-stakes Dhanteras shopping season.
Fashion & Apparel Sales Trends
Fashion and apparel sales peak during Diwali, with consumers purchasing ethnic wear, festive
footwear, and accessories. Product Data Scrape utilized Extract Fashion & Apparel Data and
scrape Diwali and Dhanteras festive product data to track pricing, discounts, and units sold on
major eCommerce platforms.
Year |
Avg Price (INR) |
Avg Discount (%) |
Units Sold (Thousands) |
2020 |
1,200 |
15 |
90 |
2021 |
1,350 |
17 |
105 |
2022 |
1,450 |
18 |
120 |
2023 |
1,600 |
20 |
135 |
2024 |
1,750 |
22 |
150 |
2025* |
1,900 |
25 |
170 |
Analysis indicates a consistent rise in both average price and discount percentages, suggesting
aggressive promotional strategies. Units sold increased steadily, highlighting a shift toward
online festive shopping for fashion items. Retailers benefit from Diwali festival product price
scraping, allowing them to track competitor pricing in real-time and adjust their own offers
dynamically.
Using Web Data Intelligence API , Product Data Scrape monitored regional variations in sales,
identifying which cities and states had the highest engagement. North and West India led in
ethnic wear purchases, while urban South Indian cities favored modern fusion attire. Scrape
Diwali product data from eCommerce sites provided insights into SKU popularity, allowing brands
to highlight trending products on app homepages and category pages.
The use of Custom eCommerce Dataset Scraping enabled granular analysis of sizes, colors, and
fabric preferences. Retailers could dynamically adjust inventory allocation based on SKU demand.
By integrating SKU-level price intelligence, brands could maintain competitiveness while
optimizing profit margins.
Overall, fashion and apparel insights derived from scrape Diwali festive shopping data API
allowed retailers to forecast demand, plan inventory, and implement targeted promotions
efficiently, maximizing festive revenue and customer satisfaction.
Discounts & Promotional Analytics
Promotions during Diwali and Dhanteras play a crucial role in driving sales. Product Data Scrape
applied Pricing Intelligence Services and scraping Diwali festival discounts and trends to
monitor and analyze the effectiveness of discounts across categories such as electronics, home
décor, jewelry, and fashion.
Year |
Avg Discount (%) |
Promo Frequency |
Units Sold (Thousands) |
2020 |
10 |
5 |
80 |
2021 |
12 |
6 |
95 |
2022 |
14 |
7 |
110 |
2023 |
16 |
8 |
125 |
2024 |
18 |
9 |
140 |
2025* |
20 |
10 |
155 |
The table illustrates a clear increase in both discount percentage and promotional frequency,
demonstrating how retailers compete aggressively during peak festive shopping. SKU-level price
intelligence ensures that these discounts are applied optimally without eroding margins.
Retailers utilizing Diwali product dataset for market research can identify which promotions
generate the highest conversions and which SKUs are most responsive to discounts. Scrape Diwali
product data from eCommerce sites enables monitoring of competitor strategies, ensuring brands
remain competitive while maximizing profitability.
Furthermore, festival product scraping API allows automated tracking of flash sales, coupon
codes, and limited-time offers across multiple eCommerce platforms. Insights from these datasets
help plan promotions in advance, optimize discount timing, and forecast revenue impact.
In conclusion, analyzing discounts and promotions through SKU-level price intelligence allows
retailers to make data-driven decisions, optimize campaign effectiveness, and improve overall
festive season performance.
Boost festive revenue with SKU-level price intelligence — track
real-time discounts using Scrape Diwali product data from eCommerce
sites today!
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Regional & Platform-Level Insights
Different eCommerce platforms and regions exhibit varying consumer behaviors during Diwali and
Dhanteras. Using Scrape Diwali product data from eCommerce sites, Product Data Scrape analyzed
platform-level trends on Amazon, Flipkart, and Myntra, while segmenting sales by major metro and
Tier-2 cities.
Platform |
Avg Order Value (INR) |
Units Sold (Thousands) |
Avg Discount (%) |
Amazon |
1,750 |
500 |
18 |
Flipkart |
1,680 |
420 |
16 |
Myntra |
1,500 |
310 |
20 |
Analysis shows Amazon leads in both units sold and average order value, while Myntra
demonstrates the highest discount-driven sales. Regional trends indicate North and West India
dominate home décor and jewelry sales, whereas electronics sales are higher in Tier-1 cities.
Scrape Diwali and Dhanteras festive product data enables precise mapping of demand across cities
and platforms.
Using Extract Electronics Product Data, Extract Jewelry & Accessories Data, and Extract Fashion
& Apparel Data, Product Data Scrape segmented SKUs by category, price range, and region. The
insights help retailers allocate inventory, adjust pricing dynamically, and plan targeted
campaigns. Web Data Intelligence API and Scrape Diwali festive shopping data API provide
continuous data feeds for real-time decisions.
By combining SKU-level price intelligence with platform and regional analytics, businesses can
identify high-demand SKUs, monitor competitor promotions, and respond quickly to changing market
conditions. This ensures that inventory is efficiently managed, campaigns are optimized, and
revenue opportunities are maximized across the festive season.
Using Scrape Diwali product data from eCommerce sites ensures real-time, accurate, and
structured insights that traditional data collection cannot match. Product Data Scrape offers
festival product scraping API, Scrape Diwali festive shopping data API, and Custom eCommerce
Dataset Scraping services to extract pricing, discounts, and product availability from leading
online platforms. Businesses gain visibility across categories including home décor,
electronics, jewelry, and fashion, enabling dynamic pricing, inventory forecasting, and
promotional optimization.
The integration of SKU-level price intelligence with advanced analytics tools ensures accurate
monitoring of sales trends and competitor strategies. Web Data Intelligence API and Pricing
Intelligence Services further empower marketers to make informed decisions, reduce revenue
leakage, and maximize ROI. With actionable insights from historical and current Diwali product
dataset for market research, brands can plan campaigns, allocate resources effectively, and
enhance customer engagement throughout the festive season.
Diwali and Dhanteras present enormous opportunities for online retailers, but success depends on
real-time insights and actionable intelligence. By leveraging Scrape Diwali product data from
eCommerce sites and combining it with SKU-level price intelligence, businesses can track trends,
optimize prices, and monitor competitor promotions across platforms like Amazon, Flipkart, and
Myntra.
From home décor and electronics to fashion and jewelry, detailed scraping Diwali festival
discounts and trends enables brands to plan targeted promotions, forecast demand, and allocate
inventory efficiently. Product Data Scrape’s Web Data Intelligence API, festival product
scraping API, and Custom eCommerce Dataset Scraping services provide structured, reliable, and
continuous data streams.
Turn real-time insights into strategic advantage this festive season. Optimize pricing, increase
conversions, and enhance customer satisfaction with Product Data Scrape.