Quick Commerce Intelligence · Catalog Data

Assortment & SKU listing tracking, refreshed every 90 minutes

Every new launch, every delisting, every category expansion — captured across Zepto, Blinkit, Instamart and BigBasket Now. Track the full catalog per dark store, per city, with 18 months of change history.

180K+ SKUs tracked  ·  Variant-level detail  ·  90 min refresh
sku count trend — mumbai dark stores
Zepto · Mumbai · Average per DS
Total active SKUs7,240
New this week+142
YoY growth+34%  Growing
Blinkit · Mumbai · Average per DS
Total active SKUs6,240
Delisted this week-58
YoY growth+12%  Consolidating
Zepto
SKUs/DS: 7,000+
Focus: Aggressive expansion
Refresh: 90 min
🟢Blinkit
SKUs/DS: 6,000+
Focus: Rationalization
Refresh: 90 min
🟠Swiggy Instamart
SKUs/DS: 5,800+
Focus: Regional depth
Refresh: 90 min
🟡BigBasket Now
SKUs/DS: 8,000+
Focus: Fresh + FMCG
Refresh: 2 hours
The problem

Catalog changes on Q-com happen faster than most teams can track.

D2C brand founders, category managers and retail analysts need real-time signals — but manual catalog checks across 4 platforms across 32 cities is impossible.

01

New launches missed for weeks

Competitor launches new SKUs on Zepto — your team finds out two weeks later when their marketing campaign appears.

02

Delistings caught too late

Your SKU quietly drops off Blinkit's catalog in 6 cities. Sales team notices only when the monthly review shows the gap.

03

Category expansion signals lost

Zepto's aggressive electronics expansion vs Blinkit's SKU rationalization — two different strategies invisible without daily tracking.

What you get

Every catalog change, captured and categorized.

Full-catalog assortment tracking with granular new-launch alerts, delisting monitoring and category expansion analysis.

Full SKU catalog per dark store

Complete SKU-level catalog for every dark store across every platform. Track counts, categories and brand distribution over time.

Real-time new launch alerts

Alerts when new SKUs appear on any tracked platform — perfect for D2C brand launch monitoring and competitor intel.

Delisting & variant detection

Identify SKUs removed from catalogs and variant-level changes (size, flavor, color) tracked separately from parent products.

Category expansion tracking

Monitor how platforms expand into new categories — Zepto adding electronics, Blinkit adding fashion accessories.

How it works

From request to first catalog snapshot in 24 hours.

STEP 01

Define your scope

Share your target categories, brands, cities and dark store coverage requirements.

STEP 02

We crawl full catalogs

Every 90 minutes we perform full-catalog crawls across every dark store on every platform.

STEP 03

Get change reports

Daily change reports with new launches, delistings, variant additions and category expansion signals.

STEP 04

Custom alerts & refresh

Set alerts on specific brands, categories or SKUs — email or webhook notifications within 15 minutes of detection.

Use cases

Where assortment tracking pays off.

D2C launch monitoring

Detect when your product launches on Zepto or Blinkit and when competitors launch new SKUs in your category.

Category expansion signals

Zepto's +52% electronics growth is exactly the kind of signal you want to catch early — not six months later.

Assortment strategy analysis

Blinkit's SKU rationalization vs Zepto's aggressive expansion tell different stories — track both continuously.

Delisting early warning

Losing shelf space is the earliest sign of channel challenges — alert on delistings before your sales team notices.

Brand assortment share

Per-category brand share — which brands own shelf space in dairy, snacks and personal care across each platform.

Investor / PE diligence

Evaluate Q-com platform health and brand assortment across channels before investment decisions.

Platform-specific benefits

Catalog tracking tuned to each Q-commerce platform.

Zepto

Track aggressive category expansion — 7,000+ SKUs per dark store with electronics, fashion and specialty growth.

🟢

Blinkit

Monitor SKU rationalization strategy — 6,000+ SKUs with tighter category focus and higher velocity.

🟠

Swiggy Instamart

Capture regional depth strategy — 5,800+ SKUs with strong local brand and regional cuisine focus.

🟡

BigBasket Now

Track fresh & FMCG assortment — 8,000+ SKUs including deeper fresh and grocery catalog than Q-com specialists.

Why Product Data Scrape

Catalog data you can trust — every SKU, every dark store.

F

Full-catalog crawls

We do complete catalog crawls every 90 minutes — no sampling, no shortcuts. Every SKU tracked continuously.

V

Variant-level detail

Size, flavor, color and pack variants tracked separately so you catch every catalog change, not just parent SKUs.

H

Historical depth

18 months of catalog history per platform-city combination — every new launch and delisting archived.

Questions, answered

Assortment & SKU Listing FAQs

Our scrapers perform full-catalog crawls every 90 minutes across every dark store. Any SKU that appears for the first time is flagged as a new launch with timestamp, price, dark store coverage and city availability.

Yes. Product variants are tracked separately, so you can identify when specific variants are added, removed or repriced independently of the parent product — critical for accurate assortment intelligence.

Yes. Custom alert rules let you monitor specific brands, categories or competitor SKUs — with email or webhook notifications within 15 minutes of detection.

We provide 18 months of historical assortment data per platform-city combination, including all new launches, delistings and catalog changes with full metadata.

As CSV daily change reports, JSON via API, or a live dashboard. Data can feed directly into your BI tool, D2C brand intelligence platform or category management workflows.

Get a free sample dataset

See the exact fields, accuracy and format — for your products, on your target sites — before you spend a rupee or a dollar.

  • Sample delivered within 24 hours
  • Scoped to your real use case, not a generic demo
  • No obligation, no long contract

Tell us what you need

A specialist replies within one business day.