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Social commerce data for TikTok Shop, Whatnot & Live era
TikTok Shop did $15.82B GMV in 2025 (+108% YoY). Whatnot crossed $6B in livestream shopping. Instagram and Facebook drive billions more. Yet most brands have zero structured data on what's selling there. We change that.
TikTok Shop
Whatnot
Instagram Shopping
Facebook MarketplaceStructured data, ready for your AI/data pipelines.
TikTok Shop bestsellers
Daily refresh of trending products by category.
Creator-driven sales
Which creators are selling what products.
Live shopping winners
Whatnot top livestream products with bid data.
Viral hashtag products
#TikTokMadeMeBuyIt aggregated tracking.
Price trends
Social commerce vs marketplace price gaps.
Instagram Shop catalog
IG shop product feeds and reach signals.
Affiliate link tracking
Creator affiliate code usage patterns.
Sentiment + reviews
Social commerce native reviews captured.
GMV estimates
Estimated sales velocity per SKU.
The market signals driving demand for this data.
TikTok Shop is the future
Gen Z 65% prefer TikTok Shop over Amazon for beauty/fashion discovery. Western brands without TikTok data are flying blind.
Livestream is a category killer
Whatnot does $6B in livestreams alone. Trading card, sneakers, collectibles entirely live-shop driven.
Creators move markets
A single creator can drive $1M+ in product sales in 48hrs. Track which products get the lift.
Invisible to traditional tools
Google Trends, Helium 10 don't see social commerce. Different data, different platform, different tools.
What teams do with this data.
Trend spotting
Catch viral products 2-3 weeks before peak.
Creator partnerships
Identify which creators sell well in your category.
Product development
Spot social-driven product opportunities.
Pricing strategy
Track social vs marketplace pricing gaps.
Live shopping launch
Benchmark before entering TikTok Shop / Whatnot.
Competitor monitoring
Track competitors' social commerce performance.
Gen Z market sizing
Quantify social commerce GMV opportunity.
Affiliate program data
Optimize affiliate programs with creator data.
Inventory planning
Pre-buy products before they trend on TikTok.
From request to first dataset in 24 hours.
Define scope
Categories, geos, refresh frequency.
Free sample
Sample dataset within 24 hours.
Production pipeline
Refresh at your chosen cadence.
Iterate & scale
Expand coverage as needs grow.
FAQs
TikTok Shop (US, UK, SEA), Whatnot (US livestream), Instagram Shopping, Facebook Marketplace. Adding Pinterest Shopping and YouTube Shopping.
Bestseller rank changes, view velocity, like/share velocity, comment volume, and where exposed, direct sales data. We provide estimated GMV ranges.
Yes — give us creator handles or product affiliate codes and we track sales velocity tied to each creator.
Yes — top-selling livestream products, bid activity, final winning bids, seller performance.
Daily refresh standard for catalog. Hourly for trending products. Live tracking available for select Whatnot streams.