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Practical guides on e-commerce data for brand, pricing and data teams
Playbooks, analysis and how-to guides on competitor pricing, MAP enforcement, quick commerce intelligence and digital shelf analytics. No fluff, no vendor-speak — written for people who actually run data programmes.
What we're writing about
Inside the intra-day pricing of India's quick commerce apps
We tracked pincode-level prices on Blinkit, Zepto and Swiggy Instamart across 6 cities for 30 days. Here's what we found about how the three platforms reprice through the day, where they diverge, and what brands should actually monitor.
Read the analysis →Recent posts
Longer guides, playbooks and reference docs
The longer-format pieces — downloadable playbooks, comparison guides and reference material. Bookmark-worthy.
The Competitor Pricing Playbook
A 30-page guide to running a continuous competitor-pricing programme — scoping, matching, refresh cadence, and tying it to pricing decisions.
MAP Enforcement: From Detection to Takedown
The end-to-end MAP playbook covering detection, evidence gathering, takedown workflow and the legal posture brands take across regions.
India Quick Commerce: 2026 Data Report
30-day analysis of Blinkit, Zepto and Instamart across 6 cities — pricing patterns, assortment overlap, and pincode-level availability.
Managed Data vs SaaS: Buyer's Comparison
An honest comparison of managed data services vs SaaS pricing/MAP tools — when each is the right answer for brand and data teams.
Digital Shelf Metrics That Matter
A reference list of the 14 digital shelf metrics brands actually track — definitions, what they measure, and the common misreadings.
API vs CSV vs Dashboard: Picking the Right Delivery Format
How brand, pricing and data teams choose between API, file delivery and dashboard for marketplace data — with real-world trade-offs.
One short email per month. No fluff.
E-commerce data trends, MAP enforcement tips, quick commerce moves, and one good chart — every month, written by our team. No vendor pitches in the body. Unsubscribe in one click.
Topics & tags
Jump straight to the topic that matters — we tag articles, guides and resources by subject.